marketing strategy for the modern fitness industry

I help fitness and wellness businesses grow with smarter systems, better technology, and marketing that actually works.

For 12 years, as the founder of Pixality Design, I worked shoulder-to-shoulder with more than 350 studio owners building brands, launching websites, implementing scheduling platforms, and creating marketing systems that actually convert.

That work gave me a front-row seat to the realities of running a fitness business — churn, tight margins, staff turnover, and constant technology change. It also shaped how I think about growth: not as a collection of tactics, but as a system where marketing, operations, and technology have to work together.

  • Today I serve as Head of Marketing + Client Experience at Zipper, where I help shape the marketing strategy, onboarding experience, and customer journey for a new generation of fitness studio software.

    Along the way, I’ve partnered with leading industry platforms and spoken at conferences and events across the fitness and wellness industry such as Mindbody BOLD, Yoga Journal Live, Heath & Fitness Association, Pilates Method Alliance, and more.

    I also host the Boutique Fitness Marketing Podcast, where I interview studio owners, industry experts, and technology leaders about what’s actually working inside modern fitness businesses.

    Across all of my work, my focus is simple: helping fitness businesses grow through practical, sustainable strategies that support long-term success.

LISTEN TO THE PODCAST

LISTEN TO THE PODCAST

Real conversations about what’s actually working in modern fitness businesses.

The podcast features studio owners, industry experts, and technology leaders discussing marketing, client experience, and the systems behind sustainable studio growth.

Topics include:

  • Marketing strategy for boutique fitness studios

  • Technology and operations for modern studios

  • Client retention and community building

  • The evolving role of AI and automation in fitness businesses

Listen to the podcast

SPEAKING

Practical, strategic presentations that help fitness businesses grow in a rapidly changing industry.

Connie speaks on marketing, technology, and the evolving business of boutique fitness. Drawing on more than a decade working alongside studio owners and industry platforms, her talks combine real-world insight with clear frameworks and practical takeaways audiences can implement immediately.

Her presentations are designed for studio owners, operators, and fitness industry leaders navigating today’s rapidly evolving technology and marketing landscape.

MORE ABOUT SPEAKING

  • "Connie’s presentation had me buzzing with ideas for my business and and feeling confident it was time to take the next steps. Connie makes the move forward doable!"

    MaryDawn Taggart
    Owner, Maddog 5/1 Fitness

  • "Connie Holen is an incredibly thoughtful and engaging presenter. The Mindbody Education Team regularly hires Connie as a speaker for our Mindbody University events, where she uses her extensive knowledge of marketing strategies to educate the business owners in attendance. I highly recommend Connie as a speaker and contributor for any kind of training/education event."

    Patrick McClintock
    Senior Business Education Specialist, Mindbody

  • "Connie’s recent presentation at MBU Atlanta was filled with useful and practical information. She took an overwhelming topic and broke it down into easy and actionable steps. The list of ideas she provided are clearly explained and can be implemented quickly. It was worth the price of admission!"

    Terri Fry
    Owner, The Hot Yoga Factory

  • "Connie has such a depth and breath of knowledge when it comes to websites, scheduling software, SEO and how it all works together.”

    Bill Hanks
    Owner, Huemn Optimization + Wellness

  • "Connie is an all-star collaborator. When I was at Mindbody, we partnered to create content around building websites for fitness and wellness businesses. She is both an expert and a talented writer and communicator — a content marketer’s dream. When my career took me to Squarespace, Connie was my number one call. She has been an invaluable contributor to the Squarespace content marketing team, and every time we work together I am confident she’ll deliver."

    Katherine Wernet
    Content Marketing & Strategy, Squarespace

  • "I’ve known and worked with Connie for over a decade across events, consulting programs, and educational content-design projects — and she continues to set the bar for excellence every time. Connie brings the same efficiency, precision, and steady focus she honed as an Air Force pilot to every project she touches."

    Katie Philipp
    Education Programming Strategist, Health & Fitness Association

  • "Connie is truly wonderful to work with. She’s strategic and knowledgeable, with an incredible ability to explain things clearly, making even complex topics feel accessible. She’s thoughtful, collaborative, generous with her time, and always brings a positive energy to every project."

    Drew Rapp
    Product Marketing, Squarespace