Practical
Education
For fitness conferences & events
Forward-thinking marketing guidance for audiences who want more than inspiration.
the speaker
Marketing Leader & Tech Stack Strategist
For over a decade, I’ve worked alongside boutique fitness studio owners—not from the sidelines, but in the trenches.
As founder of Pixality Design, I helped 350+ studios with conversion-focused websites, booking systems, and marketing workflows that improve retention and revenue.
Today, I’m Head of Marketing + Client Experience at Zipper, a SaaS platform for studios.
This dual perspective lets me connect visibility, bookings, and operations into strategies that are grounded, clear, and immediately actionable.
Advocate for growth
The boutique fitness industry is entering its next era — where visibility, booking technology, and client experience must work together seamlessly.
My work focuses on helping studio owners build businesses that are visible, profitable, and supported by systems — not stress.
From AI and search visibility to website conversion and booking infrastructure, my sessions translate industry shifts into clear, practical strategies studio owners can implement immediately.
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Who I Speak For
I speak at fitness, wellness, and boutique industry conferences for audiences who want more than inspiration — they want practical insight they can apply.
My sessions are ideal for:
Boutique fitness studio owners
Pilates, yoga, personal training, and wellness operators
Franchisees and regional leaders
Fitness technology companies investing in customer education
Industry associations focused on sustainable business growth
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What I Teach
I focus on helping studio owners build businesses that are modern, profitable, and operationally sound — without sacrificing the human experience that makes boutique studios special.
When you invite me to speak, your audience receives:
Strategic clarity in a rapidly evolving industry
Actionable frameworks — not just marketing tips
Clear connections between visibility, systems, and revenue
Balanced perspectives on AI and emerging technology
An engaging, conversational delivery style grounded in real-world experience
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Speaking Topics
My presentations equip fitness and wellness studio owners with the strategic clarity and practical systems they need to grow sustainably in a rapidly evolving industry.
Drawing from my work in vertical SaaS, digital marketing, and studio operations, I translate complex industry shifts — from AI to consumer behavior to booking technology — into clear, actionable insights.
Popular Presentations
Popular Presentations
Strategic
advice for
your audience
Bring Connie to your next conference, workshop, or leadership training
Inquire about availability, event details, and speaking topics.
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"Connie’s presentation had me buzzing with ideas for my business and and feeling confident it was time to take the next steps. Connie makes the move forward doable!"
MaryDawn Taggart
Owner, Maddog 5/1 Fitness -
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"Connie Holen is an incredibly thoughtful and engaging presenter. The Mindbody Education Team regularly hires Connie as a speaker for our Mindbody University events, where she uses her extensive knowledge of marketing strategies to educate the business owners in attendance. I highly recommend Connie as a speaker and contributor for any kind of training/education event."
Patrick McClintock
Senior Business Education Specialist, Mindbody -
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"Connie’s recent presentation at MBU Atlanta was filled with useful and practical information. She took an overwhelming topic and broke it down into easy and actionable steps. The list of ideas she provided are clearly explained and can be implemented quickly. It was worth the price of admission!"
Terri Fry
Owner, The Hot Yoga Factory -
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"Connie has such a depth and breath of knowledge when it comes to websites, scheduling software, SEO and how it all works together.”
Bill Hanks
Owner, Huemn Optimization + Wellness -
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"Connie is an all-star collaborator. When I was at Mindbody, we partnered to create content around building websites for fitness and wellness businesses. She is both an expert and a talented writer and communicator — a content marketer’s dream. When my career took me to Squarespace, Connie was my number one call. She has been an invaluable contributor to the Squarespace content marketing team, and every time we work together I am confident she’ll deliver."
Katherine Wernet
Content Marketing & Strategy, Squarespace -
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"I’ve known and worked with Connie for over a decade across events, consulting programs, and educational content-design projects — and she continues to set the bar for excellence every time. Connie brings the same efficiency, precision, and steady focus she honed as an Air Force pilot to every project she touches."
Katie Philipp
Education Programming Strategist, Health & Fitness Association -
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"Connie is truly wonderful to work with. She’s strategic and knowledgeable, with an incredible ability to explain things clearly, making even complex topics feel accessible. She’s thoughtful, collaborative, generous with her time, and always brings a positive energy to every project."
Drew Rapp
Product Marketing, Squarespace
