Ep 10: Fitness Brand Design with Olivia August
Are you wondering how to create a fitness brand design that visually brings out your business's best, most authentic side? Meet Olivia August, brand designer for team Pixality and designer at Bold August Design Studio.
A little bit about Olivia:
Olivia has been my branding go-to for over five years now. She designed the branding for my business, Pixality Design, and many of Pixality’s clients. Not only do I admire the creativity and quality of Olivia’s designs, but one of the things I appreciate most about working with her is her approach to branding beyond just a logo.
She helps business owners create and implement true visual brand systems that are practical for ongoing marketing needs.
Here’s a quick rundown of what we covered:
What is branding and brand identity?
What makes a good logo for a fitness studio? And what should you avoid?
Besides a logo, what other elements does Olivia think are essential to having a practical brand set that helps a studio look cohesive across various platforms?
Once a studio owner invests in branding, it has logo variations, colors, fonts, and maybe some patterns, icons, or textures. What’s next?
How often should someone reassess their visual brand, and how do you know what it needs to stay current?
Links from this episode:
Add-on brand design to any Pixality web design package. Learn More.
Olivia’s website: https://boldaugust.com/
Bold August Design on Instagram: https://www.instagram.com/bold.august.design
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