LISTEN TO THE PODCAST
LISTEN TO THE PODCAST
Marketing touches every aspect of your business.
It’s tied to your pricing structure, sales process, brand photography, website, lead generation efforts, and more. It’s how you attract, convert and retain clients continuously. But if you’re a fitness expert and not a marketing professional, how do you make sure your marketing works how you need it to?
On The Boutique Fitness Marketing podcast, your host Connie Holen is diving into all things marketing for boutique fitness studios.
From how to create the right intro offer to exploring the world of paid ads, Connie breaks down what you need to know to market a boutique fitness studio in a way that gets you results and makes your brand stand out.
Popular Episodes
SEASON 1, EPISODE 6
Is Your Business a Brand?
SEASON 1, EPISODE 4
What’s Going on with Intro Offers?
SEASON 2, EPISODE 2
Guerrilla Marketing Wins
THE HOST
Connie Holen is a marketing strategist, speaker, and longtime voice in the boutique fitness industry.
For more than a decade, as the founder of Pixality Design, she worked alongside hundreds of fitness and wellness studios building brands, launching websites, and implementing marketing and technology systems that help businesses grow.
Today Connie serves as Head of Marketing + Client Experience at Zipper, where she helps shape the marketing strategy and customer experience for a new generation of fitness studio software.
Through the Boutique Fitness Marketing Podcast, Connie brings together studio owners, operators, and industry experts to explore what’s actually working inside modern fitness businesses—from marketing and technology to client experience and long-term studio growth.
All Episodes
Ep 18: Email Marketing Trends with Catalina Zbar
Are you optimizing your email marketing opportunities for your fitness studio? Here’s Catalina Zbar on email marketing trends for 2025.
Ep 17: Choosing the Right Studio Scheduling Software with Nick Hale
Is your scheduling system ready for an upgrade? Here’s Nick Hale on how to choose the right studio scheduling software.
Ep 16: Making Customer Experience your Competitive Edge with Chris Stevenson and Marisa Hoff
How you treat your customers has a significant impact on your studio. Here are some ideas on how to create a customer experience competitive edge.
Ep 15: What your Studio Manager Wishes you Knew with Staci Alden
A studio manager you can depend on can make a massive difference to your business. Here’s what you need to know about supporting your studio manager.
Ep 14: Marketing on a Budget with Christa Gurka
Are you struggling to determine where to spend your marketing budget for your fitness studio? Here’s Christa Gurka on marketing on a budget.
Ep 13: Marketing Personal Training with Lawrence Neal
Are you a personal trainer struggling to attract the right clients? Here’s Lawrence Neal on marketing personal training.
Ep 12: Building a Studio that Sells with Mitch McGinley & Kristin Abel
Considering how to position your fitness studio for a future sale? Here are Mitch McGinley and Kristin Abel on building a studio that sells.
Ep 11: Marketing Fitness Retreats with Jennifer Pahl
Are retreats for your studio worth the time, money and effort? And how do you market them? Here’s Jennifer Paul on marketing fitness retreats.
Ep 10: Fitness Brand Design with Olivia August
Is your brand design getting your studio noticed? Here’s Olivia August on how to make a genuinely memorable fitness brand design.
Ep 9: Money Matters: Growth vs Scale with Nina Israel
Are your business finances as good as they could be? Here’s what you should know about financial wellness for fitness studios.
Ep 8: Retention Sales + AI with Chris Appiah & Stephanie Breaux Bradley
You have no problem getting clients, but are you keeping them? Here’s what you need to know about retention marketing tools for fitness studios.
Ep 7: Pro Tips for Studio Photo Shoots with Monika Normand
Great photos can help your studio stand out from the competition. Here’s what you need to know about studio photo shoots from Monika Normand.
Ep 6: Teacher Training is Good Marketing with Suzy Levi
Looking for ways to expand your studio services and increase revenue? Here’s Suzi Levi on why teacher training programs make for good marketing.
Ep 5: Paid Ads that Work with Dave Pancham
Are you running paid ads for your boutique fitness studio but not getting any traction? Here’s Dave Pancham on creating paid ads that work.
Ep 4: Growing a Motivated Movement Community with Meghan Kinsey
Considering expanding your boutique fitness services? Here’s Meghan Kinsey on creating a successful movement community.
Ep. 3: Common Marketing Mistakes with Seran Glanfield
Marketing shouldn’t be a one-size-fits-all strategy. Here are some common marketing mistakes that studio owners make.
Ep. 2: Guerrilla Marketing with Niki Riga
Looking for creative ways to increase your client base and revenue? Here’s Niki Riga on some guerrilla marketing tactics you can use for your studio.
Ep. 1: Season Kickoff + State of the Industry with Nicole D’Andrea
Like any other industry, the fitness and wellness services world is evolving. Here’s Nicole D’Andrea on the state of the boutique fitness industry.